Qualify inbound before you read it.
Prospects self-select into the right channel, new business, advisory, partnerships, with the context you need to decide in seconds.
An agency inbox on HMU API splits new business from advisory. /pitch requires budget, sector, and a one-liner. /advise is a different channel with different fields. You stop reading 'let's chat' emails that hide a $3k website request. The job: Decline bad-fit inbound in seconds and take the rest to a call.
Your channels
Today vs HMU API
Today
A prospect emails 'let's chat' with zero context about budget or timelineWith HMU API
/pitch requires deal size, sector, and a one-liner, pre-qualified on arrivalToday
Advisory requests and new business leads use the same contact formWith HMU API
/advise and /pitch are separate channels with separate fields and priority rulesToday
Your contact page is a name, email, and a 500-character boxWith HMU API
Each channel is a schema. Incomplete pitches cannot submit.Required fields by channel
/pitch New business and partnerships /advise Fractional, retainers, expert networks /meet Discovery calls with context already attached /collab Co-marketing and partner work How it works
- 01
Sign up (free)
Get your own page at
hmuapi.com/you - 02
Share your link
Put it on your site, LinkedIn, bio, or business card
- 03
Messages arrive sorted
AI scores priority, verifies senders, and routes to the right channel
Kill the 'let's chat' form
Agency contact pages collect a name, an email, and a paragraph. That paragraph is usually 'circling back.' /pitch requires sector, a one-liner, and a number. Prospects who will not fill those fields were not going to buy a scoped engagement.
Split new business from advisory
A $8k website lead and a fractional CMO retainer are not the same job. /pitch and /advise are different channels with different fields. Route them to different Slack channels. Partners stop triaging each other's mail.
Keep the site. Change the door.
You do not need a redesign. Replace the mailto or the form action with your HMU API URL. Existing clients stay on email. Net-new inbound arrives as cards you can decline in seconds.
FAQ for Agencies & Consultants
Will this lower inbound volume?
It should lower junk volume. Fit-qualified volume usually holds. People with a budget and a timeline will fill the fields.
Can different partners own different channels?
Route /pitch to new-business Slack and /advise to the partner who actually does the work. Same inbox, different downstream.
How do I put this on a site that already has a contact form?
Replace the mailto or form action with your HMU API URL, or keep the old form for existing clients and use HMU API for net-new inbound.
Is there a rate limit so one prospect cannot spam us?
Yes. 10 submissions per sender per endpoint per 30 days. One complete pitch beats ten follow-ups.